Wednesday, May 07, 2003

RIA Success stories

RIA Success stories

MINI USA brought in more than half of all car leads, with more than 73 percent of site visitors configuring a car and sending it to friends. MINI USA also exceeded both its goal for registered users by 52 percent and its sales goal by 25 percent.

The Dai Nippon Printing Group (DNP) is the world's largest manufacturer of thermal transfer ribbons. It developed a RIA called Ribbon Runner, which uses pull-down menus and a one-screen interface to connect customers to the right ribbon. This app decreased search time by 25 percent. It uses three files and fewer kilobytes to replace 25 PHP files for the HTML version.

89% increase in reservations
Nearly doubled the conversion rat
66% increase in room nights booked

Using a travel agent can cost a hotel 15.30% of the revenue in commissions. When the travel agent provides no more service than help customers navigate through complex booking rules, RIA can help cut them out.

Within an enterprise, RIAs can provide an integrated, single-screen view into legacy systems, business data visualization, elearning, and information portals, or they can serve as a presentation layer to Web Services-based applications.


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