Macromedia 4th Quarter results summary, 30 Apr 2003

Macromedia 4th Quarter results summary, 30 Apr 2003
http://www.macromedia.com/macromedia/ir/macr/quarter/presentation/

Experience Matters

Annual revenue : $ 337Mn, Margin 8%

Revenue comes from

Studio : 1/3 ( 31%)
Dreamweaver : 1/5 ( 20%)
Flash : 1/12 ( 10%)


US accounts for 60% of revenues. Europe for 25% and Asia 15 %

Gross margin : 90% of revenues
Sales cost 43% of revenues
R & D : 27%
Net margin : 8%

Forrester research says :
Presently web has crappy user interface and poor user experience

Just 1% of 300 sites pass evaluation

over 60% of users ready to switch sites if not served well.

Demos
www.microsoft.com ( Demos SPOT - Smart personal object technology)
thewatergatehotel.com ( Same interface as the ihotelier application)
iokio.com ( Camera finder demo. Hone in on a model from 99 models absed on weight, cost, resolution etc)
miniusa.com ( Dress the car application)

Half a billion users have flash player. Thats 98% of online users.

Compared to this
91% have Java
80% have acrobat reader
60% have shockwave
60% have media player
55% have realplayer
40% have quicktime

Expect rich displays on mobiles soon

Flash ads growing exponentially 3 Bn impressions '02 to 30 Bn impressions in '03

10x more rich media ads are served than traditional ads

Director and flash can work well together

Flash communication server for virtual classrooms( A Hong Kong Baptist University created a rich online learning application allowing simultaneous teacher-student interaction using Macromedia Flash Communication Server MX.
) , Flash communication server for streaming video

Central :
Centralized, United, Unplugged
Info across applications aggregated, Applications work together, works offline and online

Track record:
93-2003 : Revenues grew from $25 Mn to $330 mn .
Cash : $5 mn to $ 225 mn